CONTEXT & AUDIENCE

I needed to place my work in a relevant context and give it a specific target audience. The most suited brand that would endorse my products would be Adbusters. Adbusters generally aims it's material at an older audience despite the younger audience being responsible for a very high percentage of consumerism. Therefore I am marketing my products as an Adbusters campaign for consumer awareness, aimed at 13-20 year olds.

I am going to try and print these as stickers and stick them to my products and, hopefully, put some of the products in a branded paper bag to make the set more fluent as a set.