My publication is going to explore what the significance of a designer is in today's world and why should a client work with a designer rather than using online templates/ tutorials etc.
There are two audiences that I could focus this publication on, I could either aim at the client and inform them what it is that a designer brings to the table or I could aim it at the designer and remind them what they need to be doing to be unique and inimitable.
After mind mapping the amount of content I would be able to make relevant for each audience I decided to focus the attention of the publication on the designer as this allows me to focus on the ideas and disciplines of Modernism Vs Post Modernism as well as making them aware of what other options clients can choose rather than using a freelance designer.
After jotting down some ideas I have decided to stick with a pessimistic, post modern, "What's the point of even trying?" tone of voice that seems to be communicating that there is no reason for a designer because there is so many free facilities for design available online, but the main point of the publication will express what important influence the designer needs on a project and that understanding what and who you are designing for is the key to success.
This is the focussed brief that covers the content and direction of my publication:
Open publication - Free publishing
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