Design Practice: Perfume Leaflet insert

Using reference to these existing medical inserts I designed the leaflet that would come in the box with each bottled perfume

As we weren't actually packaging medicine the leaflet needed to be slightly less 'official' and daunting.

I have included the chemical structure of Adrenalin on the leaflet to give it an official aesthetic

After filling in all of the English Information I used the same grid to complete the information for French, Italian, Dutch, German and Arabic as L'artisan Parfumeur have stockists and distributors in places with these primary languages.

This is the completely filled in leaflet, I will print it and test to see if it folds up the way I intended it to.

I mapped out how the leaflet would work on a blank sheet of paper to see if the information would be delivered to the user in a logical order:

The leaflet first opens downward before being opened up to full size. Because of this I decided it would be most effective to have this column completely in the scents signature colour as this would be visually strong and then that will leave me two columns for the description in each language.

This is a mock up of how the information will be laid out

The reverse of the leaflet, at this point, doesn't match up with what it should,

Printing out a mock up has helped to clearly see if there are any problems with type and an spelling mistakes, after highlighting problems I reprinted the amended version

2nd attempt

Now the reverse matches the colour of the front which makes it appear slightly more ornamental and aesthetically considered than a standard medical pamphlet