As this is a campaign brief I have decided to adopt the tagline "Get busy living" taken from the famous quote from Shawshank Redemption "get busy living or get busy dying".
I think this will work well as it sounds cool and references pop culture which will appeal to the audience.
I want to try a few different stlyes as the style that I have used for the mock ups (above) is a bit recycled and unoriginal
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