Tuesday 11 December 2012

11/12 Progress Crit


The feedback I received from the crit was mainly about the logo, being "is the full stop necessary?" and "the 'f' isn't as visible as it could be."

I made some tweaks such as removing the full stop, aligning some more of the angles, including modifying the typography slightly to make it all fit perfectly. I have also added a line through the centre to define the negative space 'f' a little more

Other feedback I received was that it works better as a solid colour of with a gradient rather than just solid black.








I like the idea of the gradient colours on the logo being changeable to suit the specific exhibition that is being advertised on promotional material.




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