Promotion idea

I thought it would be a good idea to alter some recognisable soup labels and stick them on empty tins, and leave them around college in places where people would be sitting in groups. Hopefully, this would arouse suspicion and, hopefully, provoke them to scan the QR code or follow the link on the can.

I have put together this label, using the famous Campbells soup as a template

Vintage texture and example Andy Foster Illustration- finished product will have an illustration of a homeless man.

Physical mock up

sticking to 2 colours.

I think this will work well in building up a bit of hype about the project and getting people talking about it as it is something out of the ordinary and more interactive and engaging than a poster or a flyer.

Better mock-up