Get people to give more
Concept & Rationale
What are you aiming to achieve?
What do you want to say? How do you intend to say it?
We are trying to encourage people to give more by donating a tin for the homeless in Leeds.
We want to appeal to peoples good nature, grab their attention and convince them to bring a tin of food in that we will take to St Georges Crypt in Leeds. We will be displaying the promotional visual material throughout college, so our main audience is art students. We will set up a drop box or table near the student union/ mosaic bar and therefore will be able to measure the success of our campaign by the amount of donations we receive after a 2 week period.
Clearly defined and informed content
Information about St Georges Crypt
Research, survey response,
Audience,
St Georges Crypt do a lot of work for the homeless caring for around 100 homeless people a day, they welcome any donations and are grateful for any non- perishable products including tinned food, sugar, tea, toothbrushes, toothpaste, shower gel, disposable razors. We are going to focus on tinned food as this is the cheapest and most probable that a student will be able to spare.
The results of our survey show us that....
Audience
Our audience is students at Leeds college of art
Actual or proposed methods of delivery
Posters, fliers, stickers, internet pages.
Rough design ideas/ mock ups.
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