Printed Products

Leaflet, mail shot & Complimentary post card:

All promotional items have type treatments applied, the mail shot and leaflet  have a black spot varnish which I have achieved by using black vinyl

Spot varnish finish on cover logo

Inside leaflet:

The leaflet will be printed full colour CMYK with no added spot colours

The floor plans could be developed into larger fold out inserts so that the user can pull one out when they are on that floor and remove the need for keep flicking through the book to find the relevant map.

Mail Shot:

The mail shot will be sent out to design studios and local schools and colleges

The mail shot opens up to reveal a large keyboard and also offers the recipient 30% off. The mail shot delivers minimal information and directs to the website.

I have experimented with a range of finishes for complimentary post cards that visitors can take as souvenirs:

Black Vinyl on white card:

This postcard would have worked a lot better if the vinyl sticker was subtly tucked into the bottom left corner, however the restrictions of the vinyl cutter made it that it had to be a certain size.

Foiling:

I tried foiling the logo onto a postcard size piece of white paper, I then backed this onto two pieces of card to give it more rigidity:

I am happy with the result of the foiling but the low quality paper that was used for the top layer shows too much.

If I use this process again in the future I will print onto higher quality paper that doesn't need any extra support.

Screen Printed Poster:

These are my first batch of posters:

The textures that were achieved on this poster were successful and linked in with the 'factory' theme however it hasn't photographed very well

The bright green wasn't as effective as I'd hoped and wasn't very legible from a distance.

I attempted to introduce a subtle gradient but this confused the design too much and made it unclear to what the purpose of it was.

The most successful and functional poster I managed to print was this which was simply black on watercolour paper, the type is legible and the half tone picture is clear.