5 Words that sum up Small Talk
- Awkward
- Difficult
- Skilled
- Interesting
- Artform
- Networking
5 words that sum up target audience
- Anti Social
- Technology Obsessed
- Awkward
- Shy
- 18-26
- Friendly
5 Words that sum up the tone of voice
- Lighthearted
- Humorous
- Lively
- Friendly
- Colourful
- Informative
5 Products that you want/ could create
- App/ Website
- Interactive drinks menu
- Elevator vinyl
- Toilet signage
- Poster/ flier
- Bottles / glass vinyls
5 processes
- Crafting - Interactive paper products
- Crafting - Cutting vinyl
- Improve HTML & CSS
- Embossing
- Screen Print
The definitive title of my project is:
An introduction to Small Talk, focussing on Branding and Identity with consideration for Information and Wayfinding.
Using these focussed words as reference, this is my written brief:
The Brief:
To create the branding and identity of a pub/bar that encourages its customers to engage in small talk and go on to create fluent conversation with complete strangers.
Background:
Small talk has become awkward and difficult for people in todays technology driven world, we are all to used to emailing and speaking online that the ability to comfortably converse with strangers has been completely lost. We want to change this by designing our bar in such a way that encourages our customer to speak to each other which will help them to make, potentially, important business contacts, interesting people and new friends.
Considerations:
The identity of the bar is not restricted to 2d printed paraphernalia, 3d sculptures, large vinyls and even ambient promotion can be used to bring in our clientele. The identity must be versatile enough to cover a range of products that create a strong and identifiable brand.
Target Audience:
The audience is going to be people looking for a new experience of a bar, generally between the ages of 18 and 25, more specifically they will be people looking to make contacts that could potentially get them work/ meet helpful people so this age would be closer to 22-25. The audience will be students but will be willing to pay a little more for drinks in a friendly and enjoyable environment.
Tone of Voice:
The tone of voice should be lighthearted and humorous to create a comfortable environment for relaxed conversation. It should be lively and friendly to set a good mood within the room. The use of illustration should be aesthetically pleasing as well as being informative.
Deliverables:
Branding and Identity for Small Talk based bar, this could include menu's, signage, promotional material, web design etc.
No comments:
Post a Comment