Re-written Brief: Forestry Commission

The Brief

Create a campaign that raises awareness of all the outdoor activities the Forestry Commission provides.
The design should specifically target groups of males age 17-25 as this area of the market has proved to be difficult to persuade in the past.

The campaign should span a range of printed and digital products to widen that campaign appeal. All products should be aesthetically coherent and instantly grab the attention of the audience.

Mandatories

Your work must include the Forestry Commission logo and the website address - forestry.gov.uk. You may also use the set of bespoke brand fonts found within the project pack.

The brief shouldn't specifically promote the business that use the land of the forestry commission: go ape, bike hire etc.