Interesting Facts

1. Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better.
2. A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research
3. The famous Marlboro Man ads began in 1955. The Marlboro Man actually included a variety of masculine figures such as athletes, gunsmiths, and captains, but the rugged cowboy image proved the most marketable. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.”
4. By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials.
5. Fast food companies (soda, fast food, and cereal) in the U.S. spent about $1.6 billion in advertising in 2006.
6. In 2006, soda companies spent an estimated $492 million in advertising. In contrast, the Milk Processor Education Program, which sponsors the “Got Milk” ads, spent about $67 million.
7. Advertisers consciously try to create a ‘nag factor” by bombarding kids with ads encouraging them to buy certain products in order to become popular. American children ages 12-17 will ask a parent for products they have seen on television an average of nine times until parents finally give in.
8. In a national survey, more than half of the children who responded reported that buying certain advertised products made them feel better about themselves.
9. Researchers note a correlation between sexual imagery in children’s ads and an increase in eating disorders among girls.
10. Advertisers appeal to several common psychological themes to motivate people to buy their products. Some of the most common psychological appeals are to self-preservation, sex, self-esteem, fear, authority, and imitation.
11. Food advertisements often use “food stylists” to style food for advertisements. For example, food stylists for roasted chicken will pull the skin tight on the chicken and sew it up with a needle and thread. Then they will stuff the chicken with wet paper towels, which keeps the chicken plump and creates steam. The chicken is then roasted just enough to make the skin bumpy while the insides remain raw. The bird then is painted a golden brown.
12. Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released
13. The largest group of advertisers is food marketers.
14.   Apples, not caffeine, are more efficient at waking you up in the morning.
15. Techniques used to make food look more appealing in photographs include: 
16. Blowtorch, for browning the edges of raw hamburger patties, the goose-bumpy skins of nearly raw poultry, and hot dogs. (Caution: simmer hot dogs for a while before torching, unless your goal is an action shot of a pink-meat food explosion.)
17. Motor oil, as a stand-in for unphotogenic syrups.
18. Glycerin, along with various sizes of artist’s paintbrushes (to make seafood look like it was just caught that morning) and a misting bottle (to spritz lettuce salads, giving them that just-picked-and-rinsed look).
19. Spray deodorant, which gives grapes that desirable frosty veneer.
20. Hairspray, which can give (the appearance of) new life to a drying-out slab of cake.
21. Spray fabric protector, to prevent the motor-oil syrup from soaking into the pancake, which has bursting blueberries artfully pinned to it in an aesthetically pleasing, yet random, scattering 
22. Large syringe, to emulate the effect of a padded bra by squirting mashed potatoes under the skin of poultry before it is torch-cooked to give it a deliciously voluptuous appearance.
23. Brown shoe polish, so raw meat appears to be just-out-of-the-roaster succulent.
24. White glue, used instead of milk for cereal photos and for pie repair (that would be the pie actually filled with mashed potatoes, where a serving-sized piece is cut out, with the resulting opening’s edges slathered with lemon custard or rhubarb-strawberry filling).
25. Paper towels, which, when artistically torn into blob shapes, can make gooey syrups stick to the top of ice cream, which may really be a concoction of powdered sugar and shortening.
26. Food porn is a glamourised spectacular visual presentation of cooking or eating in advertisements, infomercials, cooking shows or other visual media, foods boasting a high fat and calorie content,  exotic dishes that arouse a desire to eat or the glorification of food as a substitute for sex. Food porn often takes the form of food photography and styling that presents food provocatively, in a similar way to glamour photography.
27. Styled food is usually marked as inedible and discarded after the shoot, because it may have been handled or treated in ways that make it unsafe for consumption.
28. I came across a website were somebody has bought the food and compared it to the advertisement:
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34. All photos taken from http://www.alphaila.com/articles/failure/fast-food-false-advertising-vs-reality/
35. Other 'Food Photography' techniques include using heavy cream instead of milk in bowls of cereal to prevent flakes from becoming soggy too quickly. The use of white glue is generally discouraged, and is not usually encountered. (as most cereal companies prohibit this practice).
36.  a mixture of brewed coffee and water instead of tea.
37. There is a website called www.foodporndaily.com dedicated to glamourous food.
38. More Before and after photographs taken from: http://www.dirjournal.com/shopping-journal/food-advertisements-what-makes-us-buy-it/ 
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43. .Cigarette advertising boosts consumption. One report which was prepared with the co-operation of the tobacco industry concludes "advertising was found to have a statistically significant impact on industry sales".
44. Among children aged 10 and 11 years over 80% of them believe that cigarette advertising probably encourages children to start smoking.
45. The tobacco industry commented that a recent rise in tobacco consumption in Greece was "basically due to advertising".
46. Cigarette advertisements portray smoking as a normal, healthy, fun-filled activity. This undermines the message from parents and teachers that smoking causes death and disease.
47. In 1979, Philip Morris spent U.S. $ 42.500 on the film “Superman II” for Marlboro cigarettes to appear in the film.
48. The women are the target of cigarette advertising. Cigarette advertising is sometimes shrouded in social activities. Approximately 178,000 women die each year from diseases related to smoking.
49. .Issues with alcohol advertising: 

    Ad

    A TV ad for Magners cider showed a man walking into a pub and a pint of Magners being poured. The voice-over stated "Magners Draught Cider. It's the perfect ice breaker. Making sure the conversation flows, in the time it takes to create a cool, crisp pint. No ice, just pure, premium taste. Magners Draught Cider, time dedicated to you". At the end of the ad, the man picked up the pint and turned to talk to a group of friends.

    Issue

    A viewer objected that the ad breached the Code by suggesting Magners would boost confidence and lead to the success of a social occasion.
    Taken from: www.asa.org
    
    
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    Ad

    A poster, for Courage beer, showed a nervous looking man sitting on a sofa with a can and glass of beer beside him. A woman was standing with her back to him wearing a figure-hugging dress that had its sales label still attached. Text, in a speech bubble coming from a large pint of beer, stated "TAKE COURAGE MY FRIEND".

    Issue

    Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her.

    
    

    Action= Poster banned
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53. . Wild Africa Cream Liquer banned because it "linked alcohol to seduction, sexual activity or sexual success."
54. These adverts were banned because of the complaints of about 3 or 4 people.
55. This advert for Coors Light nearly got banned because ONE person complained it was RACIST. I don't know how this is racist, but the court labelled it Juvenile. I was reading comments on the video and someone rightly said "if this is racist then UB40 should be banned"
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57. The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and Company and was placed in the New York daily paper in 1789.
58. All tobacco advertising and sponsorship on television has been banned within the European Union since 1991 under the Television Without Frontiers Directive
59. Listerine made up 'hallitosis' (bad breath) to justify a mouth wash product.


60. Advertising uses visual and audio images in an attempt to appeal to the consumer creating the usage of a particular product or service. These stimuli vary however the ultimate goal of any advertisement is to have your product or service consumed, therefore advertising is created for that very purpose. 

Many elements are used to create the desire, want, and need. This can vary from social acceptance, sexual appeal, to an actual benefit.  (wiki answers)

61.  Banned zazzle t shirt:

The complainants challenged whether the ad was irresponsible and could cause harm to children, because they believed it implied being underweight was desirable and therefore might encourage children to develop an unhealthy body image and an unhealthy relationship with food.

62.  Colour Psychology: Red & Yellow

"These massive companies all have a large amount of red in their branding as well, which subconsciously lets customers know that the chain is high-energy, bustling, and most importantly fast."

63. ASA has been controlling non-broadcast ads for nearly 50 years

64. In 2009, ASA dealt with 28,929 complaints.

65. 2,397 ads were changed or withdrawn in 2009 as a result of ASA action.

66. UK Advertising Codes are some of the strictest in the world.

67. It can take just one complaint to change or remove a problematic ad

68. 62% of all complaints to the ASA are about misleading claims 

69. 99.7% of alcohol ads comply with the rules

70. In summary, the new, stricter, food rules for broadcast and non-broadcast

advertising state that advertisements for food or soft drink products should:

• ensure that the content of advertisements does not condone or

encourage poor nutritional habits or an unhealthy lifestyle in children

• not encourage excessive consumption of food or soft drink products

• not encourage the purchase of food or soft drinks by using licensed

characters, celebrities or promotional offers in advertisements directed

at children

• not promote the pestering of parents

• not promote consumption of a food purely to get a promotional offer

• not give a misleading impression of the nutritional or health benefits of

the product.

71. "The Kellogg Company took a responsible step forward last week with its announcement that it will voluntarily phase out marketing its more nutritionally deficient breakfast cereals to children under 12. Even better news is that Kellogg plans to reformulate some cereals to make them healthier."

72. Data for advertisements in July 2007:

73.  Notes: (1) This extends to behaviour shown: for example, a child should not be shown asking for a product or putting it into the parent’s trolley in the supermarket. (2) Phrases such as “Ask Mummy to buy you” are not acceptable.

74. According to a report by a British research firm, "It turns out cheese is the most stolen food in the world."

75. In the world:  In 1900, a total of $1.5 trillion was spent by public and private consumers. By 1975 it was estimated at $12 trillion. By 1998 it doubled to $24 trillion. It continues to grow rapidly.

76.  The US and Canada, with 5.2% of the world’s population, are responsible for 31.5% of consumption. South Asia, with 22.4% of the population, is responsible for 2% of consumption.

77. money spent on:

   
78.7 Most boycotted companies of 2005 were: 

79. 


No commercial venture can survive without customers. This means that consumers have the power, through their purchasing decisions, to make a difference in the way companies — and even entire industries — conduct their business.


80. Animals are cruelly exploited in a variety of commercial ventures, including the entertainment; cosmetics, personal care, and household products; food; and fashion industries, as well as the pet trade.


81. The vast majority of food tests are performed on laboratory rodents but some are also performed on guinea pigs, dogs and rabbits.


82.  on animal testing: 
2.73 million experiments in the 12 months of 2002


83. About 80% are for research and drug development
84. The Coca-Cola Company's South Pacific division has been ordered to print a retraction of a full-page print ad claiming that Coca-Cola did not rot teeth or "[make] you fat."


85. Numerous court cases have been filed against the Coca-Cola Company since the 1940s alleging that the acidity of the drink is dangerous. In some of these cases, evidence has been presented showing Coca-Cola is no more harmful than comparable soft drinks or acidic fruit juices. Frequent exposure of teeth to acidic drinks increases the risk of tooth damage through dental erosion.


86. Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered the company to turn over its secret formula for Coca-Cola.


87. The American Marketing Association defines brand loyalty as:

1. "The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category" (sales promotion definition).
2. "The degree to which a consumer consistently purchases the same brand within a product class" (consumer behavior definition).

88. money spent on coca cola advertising:

(worldwide amount)

2006: $2.6 billion
2005: $2.5 billion
2004: $2.2 billion
2003: $1.8 billion
2002: $1.7 billion
2001: $2.0 billion
2000: $1.7 billion
1999: $1.7 billion
1998: $1.6 billion
1997: $1.6 billion
1996: $1.4 billion
1995: $1.3 billion
1994: $1.1 billion
1993: $1.0 billion

89. The imbalance between food advertising and the promotion of healthy foods and lifestyles is huge.

90. 

£600 million for food and approaching £300 million for drinks. 

less than £10 million on promoting better eating

91. The most complained about ad in Australia in 2010 was an ad from the Advanced Medical Institute about erectile dysfunction. To advertise the effectiveness of the drug, the ad showed a wife using her husband’s erection as a step stool to reach something out of a high cupboard.

92. In 1900, the standard billboard was created in America, creating a billboard boon along streets and highways.^o

^93. A Disney ad which showed a woman with the words “lift my shirt to see more” over her breasts was banned in 2009. It was an advertisement for the film Adventureland.

94. Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the watch brand name and they make a smiling face.

95. In advertisements for children, child actors are typically older than the target audience.

96. Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released

97. Before the printing press, advertisements were often vocal announcements. The invention of the printing press in 1440 ushered in the advent of modern advertising.

98. The largest group of advertisers is food marketers.

99. Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000

100. Teens in the US spend around $160 billion a year

101. Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.

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