100 Quotes

1. "A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
   Leo Burnett
2. "A magazine is simply a device to induce people to read advertising."
   James Collins
3. "A viewer who skips the advertising is the moral equivalent of a shoplifter."
   Nicholas Johnson
   
4. "Advertising - a judicious mixture of flattery and threats."
   Northrop Frye
5. "Advertising degrades the people it appeals to; it deprives them of their will to choose."
   Carrie P. Snow
6. "Advertising generally works to reinforce consumer trends rather than to initiate them."
   Michael Schudson
7. "Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."
   Sinclair Lewis
8. "Advertising is legalized lying." 
   H. G. Wells 
9. "Advertisers constantly create cures to which there is no desease."
10. "Advertising is only evil when it advertises evil things."
    David Ogilvy
11. "Advertising is the 'wonder' in Wonder Bread."
    Jef I. Richards
12. "Advertising is the art of making whole lies out of half truths."
    Edgar A. Shoaff
13. "Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
    William Allen White
14. "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
    David Ogilvy
15. "Censorship is advertising paid by the government."
    Federico Fellini
16. "Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
    Jef I. Richards
17. "Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
    Mason Cooley
18. "I can not think of any circumstances in which advertising would not be an evil."
    Arnold J. Toynbee
19. "I do not regard advertising as entertainment or an art form, but as a medium of information."
    David Ogilvy
20. "I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff."
    Jon Hamm
21. "In advertising, sex sells. But only if you're selling sex."
    Jef I. Richards
22. "In my opinion, fun is what makes advertising successful."
    Leo Bogart
23. "More traffic means more advertising dollars."
    Jeff Zucker
24. "Nothing except the mint can make money without advertising."
    Thomas B. Macaulay
25. "Society drives people crazy with lust and calls it advertising."
    John Lahr
26. "The most powerful element in advertising is the truth."
    William Bernbach
27. "The time has come when advertising in some hands has reached the status of a science."
    Claude C. Hopkins
28. "Pop culture is not about depth. It's about marketing, supply and demand, consumerism."
    Trevor Dunn
29. "The corruption of the American soul is consumerism."
    Ben Nicholson
30. "A Big Mac - the communion wafer of consumption."
    John Ralston Saul
31. "What's the worst that can happen?" Dr Pepper
32. "For an adult, eating alone at McDonald's is admitting a kind of defeat."
    Jonathan Carroll
33. "The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes."
    Jerry Only
34. "A brand is a set of differentiating promises that link  product to its customers". 
    Stuart Agres
35. "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." Scott Talgo
    
36. "Finger Lickin' Good" KFC
37. "Advertising - a judicious mixture of flattery and threats."
    Northrop Frye
38. “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...” Phillip Dusenberry
39. “The most truthful part of a newspaper is the advertisements”  Thomas Jefferson
40. “Kodak sells film, but they don't advertise film. They advertise memories.” Theodore Parker
41. “You can fool all the people all the time if the advertising is right and the budget is big enough.” Joseph E Levine
42. “Advertising is the most fun you can have with your clothes on.” Bill Cosby
43. “I do not read advertisements - I would spend all my time wanting things” Franz Kafka
44. “In our factory, we make lipstick. In our advertising, we sell hope.” Peter Zarlenga
45. “Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.” John Fisher
46. "I LIKE ads. It's not that we don't like ads, we just don't like ads when they are out of place."Bill Barnes
47. "An intriguing paradox of the 1990s is that it isn't called a decade of greed."
    Paul Samuelson
48. "But men are so full of greed today, they'll sell anything for a little piece of money."
    Little Richard
49. A best-seller was a book which somehow sold well because it was selling well.
    Daniel J. Boorstin
50. A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
    Leo Burnett
51. Art is making something out of nothing and selling it.
    Frank Zappa
52. A person is born with a liking for profit.
    Xun Zi
53. Be true to yourself, and, um, don't worry about some large companies' quarterly profit index.
    Natalie Merchant
54. Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.
    Jim Cantalupo
55. Accuracy is the twin brother of honesty; inaccuracy, of dishonesty.
    Nathaniel Hawthorne
56. Dishonesty is so grasping it would deceive God himself, were it possible.
    George Bancroft
57. Honesty is for the most part less profitable than dishonesty.
    Plato
58. Men are able to trust one another, knowing the exact degree of dishonesty they are entitled to expect.
    Stephen Leacock
59. Time will inevitably uncover dishonesty and lies; history has no place for them.
    Norodom Sihanouk
60. When I got my first television set, I stopped caring so much about having close relationships.
    Andy Warhol
61. Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.
    T. S. Eliot
62. Life doesn't imitate art, it imitates bad television.
    Woody Allen
63. Television is chewing gum for the eyes.
    Frank Lloyd Wright
64. Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.
    Alfred Hitchcock
65. You know, it is a terrible thing to appear on television, because people think that you actually know what you're talking about.
    David Attenborough
66. I hate to mention age, but I come from an era when we weren't consumed by technology and television.
    Jimmy Buffett
67. Television has proved that people will look at anything rather than each other.
    Ann Landers
68. I don't watch television, I think it destroys the art of talking about oneself.
    Stephen Fry
69. A degree of lying - you know, white lies - seems to be inherent in all languages and all forms of communication.
    Matthew Lesko
70. Bad human communication leaves us less room to grow.
    Rowan D. Williams
71. Communication is about being effective, not always about being proper.
    Bo Bennett
72. Effective communication is 20% what you know and 80% how you feel about what you know.
    Jim Rohn
73. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
    William Bernbach
74. Character may almost be called the most effective means of persuasion.
    Aristotle
75. Children should be led into the right paths, not by severity, but by persuasion.
    Terence
76. I have with me two gods, Persuasion and Compulsion.
    Themistocles
77. Not brute force but only persuasion and faith are the kings of this world.
    Thomas Carlyle
78. The triumph of persuasion over force is the sign of a civilized society.
    Mark Skousen
79. All forms of tampering with human beings, getting at them, shaping them against their will to your own pattern, all thought control and conditioning is, therefore, a denial of that in men which makes them men and their values ultimate.
    Isaiah Berlin
80. God has been replaced, as he has all over the West, with respectability and air conditioning.
    Amiri Baraka
81. It was luxuries like air conditioning that brought down the Roman Empire. With air conditioning their windows were shut, they couldn't hear the barbarians coming.
    Garrison Keillor
82. There is no way to be truly great in this world. We are all impaled on the crook of conditioning.
    James Dean
83. A characteristic of older folksongs, in most cases, is that we don't know their composers or authors. Older folksongs were written often with no commercial purpose in mind. They were passed down by word of mouth, from generation to generation.
    Tom Glazer
84. And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.
    Rowan Atkinson
85. As I say, the Animals had a particular concept of themselves as a band. There was an anarchic spirit in it, which was being flattened by commercial designs, attitudes, and needs.
    Alan Price
86. At thirteen I began modeling, doing my first television commercial in ninth grade for Pizza Hut.
    Donna Rice
87. A lie gets halfway around the world before the truth has a chance to get its pants on.
    Winston Churchill
88. 98% of the people who get the magazine say they read the cartoons first - and the other 2% are lying.
    David Remnick
89. A degree of lying - you know, white lies - seems to be inherent in all languages and all forms of communication.
    Matthew Lesko
90. Honesty is the best policy - when there is money in it.
    Mark Twain
91. When I was young I thought that money was the most important thing in life; now that I am old I know that it is.
    Oscar Wilde
92. During times of universal deceit, telling the truth becomes a revolutionary act.
    George Orwell
93. It is discouraging how many people are shocked by honesty and how few by deceit.
    Noel Coward
94. An escalator can never break: it can only become stairs. You should never see an Escalator Temporarily Out Of Order sign, just Escalator Temporarily Stairs. Sorry for the convenience.
    Mitch Hedberg
95. We do not need to eat animals, wear animals, or use animals for entertainment purposes, and our only defense of these uses is our pleasure, amusement, and convenience.
    Gary L. Francione
96. While the spoken word can travel faster, you can't take it home in your hand. Only the written word can be absorbed wholly at the convenience of the reader.
    Kingman Brewster, Jr.
97. I kissed my first girl and smoked my first cigarette on the same day. I haven't had time for tobacco since.
    Arturo Toscanini
98. Mr. Speaker, less than 10 percent of our Nation's children walk or ride their bicycles to school, and too many schools continue to invite fast-food vendors into their cafeterias.
    Lois Capps
99. Alcohol gives you infinite patience for stupidity.
    Sammy Davis, Jr.
100. Alcohol may be man's worst enemy, but the bible says love your enemy.
     Frank Sinatra