TV Adverts

Fast Food:

Target Audience:

16+ males





Children





Crafty Burger King




Winston Cigarettes:

Aimed at children

Interesting Facts

1. Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better.
2. A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research
3. The famous Marlboro Man ads began in 1955. The Marlboro Man actually included a variety of masculine figures such as athletes, gunsmiths, and captains, but the rugged cowboy image proved the most marketable. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.”
4. By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials.
5. Fast food companies (soda, fast food, and cereal) in the U.S. spent about $1.6 billion in advertising in 2006.
6. In 2006, soda companies spent an estimated $492 million in advertising. In contrast, the Milk Processor Education Program, which sponsors the “Got Milk” ads, spent about $67 million.
7. Advertisers consciously try to create a ‘nag factor” by bombarding kids with ads encouraging them to buy certain products in order to become popular. American children ages 12-17 will ask a parent for products they have seen on television an average of nine times until parents finally give in.
8. In a national survey, more than half of the children who responded reported that buying certain advertised products made them feel better about themselves.
9. Researchers note a correlation between sexual imagery in children’s ads and an increase in eating disorders among girls.
10. Advertisers appeal to several common psychological themes to motivate people to buy their products. Some of the most common psychological appeals are to self-preservation, sex, self-esteem, fear, authority, and imitation.
11. Food advertisements often use “food stylists” to style food for advertisements. For example, food stylists for roasted chicken will pull the skin tight on the chicken and sew it up with a needle and thread. Then they will stuff the chicken with wet paper towels, which keeps the chicken plump and creates steam. The chicken is then roasted just enough to make the skin bumpy while the insides remain raw. The bird then is painted a golden brown.
12. Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released
13. The largest group of advertisers is food marketers.
14.   Apples, not caffeine, are more efficient at waking you up in the morning.
15. Techniques used to make food look more appealing in photographs include: 
16. Blowtorch, for browning the edges of raw hamburger patties, the goose-bumpy skins of nearly raw poultry, and hot dogs. (Caution: simmer hot dogs for a while before torching, unless your goal is an action shot of a pink-meat food explosion.)
17. Motor oil, as a stand-in for unphotogenic syrups.
18. Glycerin, along with various sizes of artist’s paintbrushes (to make seafood look like it was just caught that morning) and a misting bottle (to spritz lettuce salads, giving them that just-picked-and-rinsed look).
19. Spray deodorant, which gives grapes that desirable frosty veneer.
20. Hairspray, which can give (the appearance of) new life to a drying-out slab of cake.
21. Spray fabric protector, to prevent the motor-oil syrup from soaking into the pancake, which has bursting blueberries artfully pinned to it in an aesthetically pleasing, yet random, scattering 
22. Large syringe, to emulate the effect of a padded bra by squirting mashed potatoes under the skin of poultry before it is torch-cooked to give it a deliciously voluptuous appearance.
23. Brown shoe polish, so raw meat appears to be just-out-of-the-roaster succulent.
24. White glue, used instead of milk for cereal photos and for pie repair (that would be the pie actually filled with mashed potatoes, where a serving-sized piece is cut out, with the resulting opening’s edges slathered with lemon custard or rhubarb-strawberry filling).
25. Paper towels, which, when artistically torn into blob shapes, can make gooey syrups stick to the top of ice cream, which may really be a concoction of powdered sugar and shortening.
26. Food porn is a glamourised spectacular visual presentation of cooking or eating in advertisements, infomercials, cooking shows or other visual media, foods boasting a high fat and calorie content,  exotic dishes that arouse a desire to eat or the glorification of food as a substitute for sex. Food porn often takes the form of food photography and styling that presents food provocatively, in a similar way to glamour photography.
27. Styled food is usually marked as inedible and discarded after the shoot, because it may have been handled or treated in ways that make it unsafe for consumption.
28. I came across a website were somebody has bought the food and compared it to the advertisement:
29. images
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32. :
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34. All photos taken from http://www.alphaila.com/articles/failure/fast-food-false-advertising-vs-reality/
35. Other 'Food Photography' techniques include using heavy cream instead of milk in bowls of cereal to prevent flakes from becoming soggy too quickly. The use of white glue is generally discouraged, and is not usually encountered. (as most cereal companies prohibit this practice).
36.  a mixture of brewed coffee and water instead of tea.
37. There is a website called www.foodporndaily.com dedicated to glamourous food.
38. More Before and after photographs taken from: http://www.dirjournal.com/shopping-journal/food-advertisements-what-makes-us-buy-it/ 
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43. .Cigarette advertising boosts consumption. One report which was prepared with the co-operation of the tobacco industry concludes "advertising was found to have a statistically significant impact on industry sales".
44. Among children aged 10 and 11 years over 80% of them believe that cigarette advertising probably encourages children to start smoking.
45. The tobacco industry commented that a recent rise in tobacco consumption in Greece was "basically due to advertising".
46. Cigarette advertisements portray smoking as a normal, healthy, fun-filled activity. This undermines the message from parents and teachers that smoking causes death and disease.
47. In 1979, Philip Morris spent U.S. $ 42.500 on the film “Superman II” for Marlboro cigarettes to appear in the film.
48. The women are the target of cigarette advertising. Cigarette advertising is sometimes shrouded in social activities. Approximately 178,000 women die each year from diseases related to smoking.
49. .Issues with alcohol advertising: 

    Ad

    A TV ad for Magners cider showed a man walking into a pub and a pint of Magners being poured. The voice-over stated "Magners Draught Cider. It's the perfect ice breaker. Making sure the conversation flows, in the time it takes to create a cool, crisp pint. No ice, just pure, premium taste. Magners Draught Cider, time dedicated to you". At the end of the ad, the man picked up the pint and turned to talk to a group of friends.

    Issue

    A viewer objected that the ad breached the Code by suggesting Magners would boost confidence and lead to the success of a social occasion.
    Taken from: www.asa.org
    
    
50. .
51. .

    Ad

    A poster, for Courage beer, showed a nervous looking man sitting on a sofa with a can and glass of beer beside him. A woman was standing with her back to him wearing a figure-hugging dress that had its sales label still attached. Text, in a speech bubble coming from a large pint of beer, stated "TAKE COURAGE MY FRIEND".

    Issue

    Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her.

    
    

    Action= Poster banned
52. .
53. . Wild Africa Cream Liquer banned because it "linked alcohol to seduction, sexual activity or sexual success."
54. These adverts were banned because of the complaints of about 3 or 4 people.
55. This advert for Coors Light nearly got banned because ONE person complained it was RACIST. I don't know how this is racist, but the court labelled it Juvenile. I was reading comments on the video and someone rightly said "if this is racist then UB40 should be banned"
56. 
    

57. The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and Company and was placed in the New York daily paper in 1789.
58. All tobacco advertising and sponsorship on television has been banned within the European Union since 1991 under the Television Without Frontiers Directive
59. Listerine made up 'hallitosis' (bad breath) to justify a mouth wash product.


60. Advertising uses visual and audio images in an attempt to appeal to the consumer creating the usage of a particular product or service. These stimuli vary however the ultimate goal of any advertisement is to have your product or service consumed, therefore advertising is created for that very purpose. 

Many elements are used to create the desire, want, and need. This can vary from social acceptance, sexual appeal, to an actual benefit.  (wiki answers)

61.  Banned zazzle t shirt:

The complainants challenged whether the ad was irresponsible and could cause harm to children, because they believed it implied being underweight was desirable and therefore might encourage children to develop an unhealthy body image and an unhealthy relationship with food.

62.  Colour Psychology: Red & Yellow

"These massive companies all have a large amount of red in their branding as well, which subconsciously lets customers know that the chain is high-energy, bustling, and most importantly fast."

63. ASA has been controlling non-broadcast ads for nearly 50 years

64. In 2009, ASA dealt with 28,929 complaints.

65. 2,397 ads were changed or withdrawn in 2009 as a result of ASA action.

66. UK Advertising Codes are some of the strictest in the world.

67. It can take just one complaint to change or remove a problematic ad

68. 62% of all complaints to the ASA are about misleading claims 

69. 99.7% of alcohol ads comply with the rules

70. In summary, the new, stricter, food rules for broadcast and non-broadcast

advertising state that advertisements for food or soft drink products should:

• ensure that the content of advertisements does not condone or

encourage poor nutritional habits or an unhealthy lifestyle in children

• not encourage excessive consumption of food or soft drink products

• not encourage the purchase of food or soft drinks by using licensed

characters, celebrities or promotional offers in advertisements directed

at children

• not promote the pestering of parents

• not promote consumption of a food purely to get a promotional offer

• not give a misleading impression of the nutritional or health benefits of

the product.

71. "The Kellogg Company took a responsible step forward last week with its announcement that it will voluntarily phase out marketing its more nutritionally deficient breakfast cereals to children under 12. Even better news is that Kellogg plans to reformulate some cereals to make them healthier."

72. Data for advertisements in July 2007:

73.  Notes: (1) This extends to behaviour shown: for example, a child should not be shown asking for a product or putting it into the parent’s trolley in the supermarket. (2) Phrases such as “Ask Mummy to buy you” are not acceptable.

74. According to a report by a British research firm, "It turns out cheese is the most stolen food in the world."

75. In the world:  In 1900, a total of $1.5 trillion was spent by public and private consumers. By 1975 it was estimated at $12 trillion. By 1998 it doubled to $24 trillion. It continues to grow rapidly.

76.  The US and Canada, with 5.2% of the world’s population, are responsible for 31.5% of consumption. South Asia, with 22.4% of the population, is responsible for 2% of consumption.

77. money spent on:

   
78.7 Most boycotted companies of 2005 were: 

79. 


No commercial venture can survive without customers. This means that consumers have the power, through their purchasing decisions, to make a difference in the way companies — and even entire industries — conduct their business.


80. Animals are cruelly exploited in a variety of commercial ventures, including the entertainment; cosmetics, personal care, and household products; food; and fashion industries, as well as the pet trade.


81. The vast majority of food tests are performed on laboratory rodents but some are also performed on guinea pigs, dogs and rabbits.


82.  on animal testing: 
2.73 million experiments in the 12 months of 2002


83. About 80% are for research and drug development
84. The Coca-Cola Company's South Pacific division has been ordered to print a retraction of a full-page print ad claiming that Coca-Cola did not rot teeth or "[make] you fat."


85. Numerous court cases have been filed against the Coca-Cola Company since the 1940s alleging that the acidity of the drink is dangerous. In some of these cases, evidence has been presented showing Coca-Cola is no more harmful than comparable soft drinks or acidic fruit juices. Frequent exposure of teeth to acidic drinks increases the risk of tooth damage through dental erosion.


86. Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered the company to turn over its secret formula for Coca-Cola.


87. The American Marketing Association defines brand loyalty as:

1. "The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category" (sales promotion definition).
2. "The degree to which a consumer consistently purchases the same brand within a product class" (consumer behavior definition).

88. money spent on coca cola advertising:

(worldwide amount)

2006: $2.6 billion
2005: $2.5 billion
2004: $2.2 billion
2003: $1.8 billion
2002: $1.7 billion
2001: $2.0 billion
2000: $1.7 billion
1999: $1.7 billion
1998: $1.6 billion
1997: $1.6 billion
1996: $1.4 billion
1995: $1.3 billion
1994: $1.1 billion
1993: $1.0 billion

89. The imbalance between food advertising and the promotion of healthy foods and lifestyles is huge.

90. 

£600 million for food and approaching £300 million for drinks. 

less than £10 million on promoting better eating

91. The most complained about ad in Australia in 2010 was an ad from the Advanced Medical Institute about erectile dysfunction. To advertise the effectiveness of the drug, the ad showed a wife using her husband’s erection as a step stool to reach something out of a high cupboard.

92. In 1900, the standard billboard was created in America, creating a billboard boon along streets and highways.^o

^93. A Disney ad which showed a woman with the words “lift my shirt to see more” over her breasts was banned in 2009. It was an advertisement for the film Adventureland.

94. Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the watch brand name and they make a smiling face.

95. In advertisements for children, child actors are typically older than the target audience.

96. Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released

97. Before the printing press, advertisements were often vocal announcements. The invention of the printing press in 1440 ushered in the advent of modern advertising.

98. The largest group of advertisers is food marketers.

99. Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000

100. Teens in the US spend around $160 billion a year

101. Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.

.

100 Quotes

1. "A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
   Leo Burnett
2. "A magazine is simply a device to induce people to read advertising."
   James Collins
3. "A viewer who skips the advertising is the moral equivalent of a shoplifter."
   Nicholas Johnson
   
4. "Advertising - a judicious mixture of flattery and threats."
   Northrop Frye
5. "Advertising degrades the people it appeals to; it deprives them of their will to choose."
   Carrie P. Snow
6. "Advertising generally works to reinforce consumer trends rather than to initiate them."
   Michael Schudson
7. "Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."
   Sinclair Lewis
8. "Advertising is legalized lying." 
   H. G. Wells 
9. "Advertisers constantly create cures to which there is no desease."
10. "Advertising is only evil when it advertises evil things."
    David Ogilvy
11. "Advertising is the 'wonder' in Wonder Bread."
    Jef I. Richards
12. "Advertising is the art of making whole lies out of half truths."
    Edgar A. Shoaff
13. "Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
    William Allen White
14. "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
    David Ogilvy
15. "Censorship is advertising paid by the government."
    Federico Fellini
16. "Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
    Jef I. Richards
17. "Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
    Mason Cooley
18. "I can not think of any circumstances in which advertising would not be an evil."
    Arnold J. Toynbee
19. "I do not regard advertising as entertainment or an art form, but as a medium of information."
    David Ogilvy
20. "I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff."
    Jon Hamm
21. "In advertising, sex sells. But only if you're selling sex."
    Jef I. Richards
22. "In my opinion, fun is what makes advertising successful."
    Leo Bogart
23. "More traffic means more advertising dollars."
    Jeff Zucker
24. "Nothing except the mint can make money without advertising."
    Thomas B. Macaulay
25. "Society drives people crazy with lust and calls it advertising."
    John Lahr
26. "The most powerful element in advertising is the truth."
    William Bernbach
27. "The time has come when advertising in some hands has reached the status of a science."
    Claude C. Hopkins
28. "Pop culture is not about depth. It's about marketing, supply and demand, consumerism."
    Trevor Dunn
29. "The corruption of the American soul is consumerism."
    Ben Nicholson
30. "A Big Mac - the communion wafer of consumption."
    John Ralston Saul
31. "What's the worst that can happen?" Dr Pepper
32. "For an adult, eating alone at McDonald's is admitting a kind of defeat."
    Jonathan Carroll
33. "The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes."
    Jerry Only
34. "A brand is a set of differentiating promises that link  product to its customers". 
    Stuart Agres
35. "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." Scott Talgo
    
36. "Finger Lickin' Good" KFC
37. "Advertising - a judicious mixture of flattery and threats."
    Northrop Frye
38. “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...” Phillip Dusenberry
39. “The most truthful part of a newspaper is the advertisements”  Thomas Jefferson
40. “Kodak sells film, but they don't advertise film. They advertise memories.” Theodore Parker
41. “You can fool all the people all the time if the advertising is right and the budget is big enough.” Joseph E Levine
42. “Advertising is the most fun you can have with your clothes on.” Bill Cosby
43. “I do not read advertisements - I would spend all my time wanting things” Franz Kafka
44. “In our factory, we make lipstick. In our advertising, we sell hope.” Peter Zarlenga
45. “Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.” John Fisher
46. "I LIKE ads. It's not that we don't like ads, we just don't like ads when they are out of place."Bill Barnes
47. "An intriguing paradox of the 1990s is that it isn't called a decade of greed."
    Paul Samuelson
48. "But men are so full of greed today, they'll sell anything for a little piece of money."
    Little Richard
49. A best-seller was a book which somehow sold well because it was selling well.
    Daniel J. Boorstin
50. A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
    Leo Burnett
51. Art is making something out of nothing and selling it.
    Frank Zappa
52. A person is born with a liking for profit.
    Xun Zi
53. Be true to yourself, and, um, don't worry about some large companies' quarterly profit index.
    Natalie Merchant
54. Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.
    Jim Cantalupo
55. Accuracy is the twin brother of honesty; inaccuracy, of dishonesty.
    Nathaniel Hawthorne
56. Dishonesty is so grasping it would deceive God himself, were it possible.
    George Bancroft
57. Honesty is for the most part less profitable than dishonesty.
    Plato
58. Men are able to trust one another, knowing the exact degree of dishonesty they are entitled to expect.
    Stephen Leacock
59. Time will inevitably uncover dishonesty and lies; history has no place for them.
    Norodom Sihanouk
60. When I got my first television set, I stopped caring so much about having close relationships.
    Andy Warhol
61. Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.
    T. S. Eliot
62. Life doesn't imitate art, it imitates bad television.
    Woody Allen
63. Television is chewing gum for the eyes.
    Frank Lloyd Wright
64. Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.
    Alfred Hitchcock
65. You know, it is a terrible thing to appear on television, because people think that you actually know what you're talking about.
    David Attenborough
66. I hate to mention age, but I come from an era when we weren't consumed by technology and television.
    Jimmy Buffett
67. Television has proved that people will look at anything rather than each other.
    Ann Landers
68. I don't watch television, I think it destroys the art of talking about oneself.
    Stephen Fry
69. A degree of lying - you know, white lies - seems to be inherent in all languages and all forms of communication.
    Matthew Lesko
70. Bad human communication leaves us less room to grow.
    Rowan D. Williams
71. Communication is about being effective, not always about being proper.
    Bo Bennett
72. Effective communication is 20% what you know and 80% how you feel about what you know.
    Jim Rohn
73. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
    William Bernbach
74. Character may almost be called the most effective means of persuasion.
    Aristotle
75. Children should be led into the right paths, not by severity, but by persuasion.
    Terence
76. I have with me two gods, Persuasion and Compulsion.
    Themistocles
77. Not brute force but only persuasion and faith are the kings of this world.
    Thomas Carlyle
78. The triumph of persuasion over force is the sign of a civilized society.
    Mark Skousen
79. All forms of tampering with human beings, getting at them, shaping them against their will to your own pattern, all thought control and conditioning is, therefore, a denial of that in men which makes them men and their values ultimate.
    Isaiah Berlin
80. God has been replaced, as he has all over the West, with respectability and air conditioning.
    Amiri Baraka
81. It was luxuries like air conditioning that brought down the Roman Empire. With air conditioning their windows were shut, they couldn't hear the barbarians coming.
    Garrison Keillor
82. There is no way to be truly great in this world. We are all impaled on the crook of conditioning.
    James Dean
83. A characteristic of older folksongs, in most cases, is that we don't know their composers or authors. Older folksongs were written often with no commercial purpose in mind. They were passed down by word of mouth, from generation to generation.
    Tom Glazer
84. And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.
    Rowan Atkinson
85. As I say, the Animals had a particular concept of themselves as a band. There was an anarchic spirit in it, which was being flattened by commercial designs, attitudes, and needs.
    Alan Price
86. At thirteen I began modeling, doing my first television commercial in ninth grade for Pizza Hut.
    Donna Rice
87. A lie gets halfway around the world before the truth has a chance to get its pants on.
    Winston Churchill
88. 98% of the people who get the magazine say they read the cartoons first - and the other 2% are lying.
    David Remnick
89. A degree of lying - you know, white lies - seems to be inherent in all languages and all forms of communication.
    Matthew Lesko
90. Honesty is the best policy - when there is money in it.
    Mark Twain
91. When I was young I thought that money was the most important thing in life; now that I am old I know that it is.
    Oscar Wilde
92. During times of universal deceit, telling the truth becomes a revolutionary act.
    George Orwell
93. It is discouraging how many people are shocked by honesty and how few by deceit.
    Noel Coward
94. An escalator can never break: it can only become stairs. You should never see an Escalator Temporarily Out Of Order sign, just Escalator Temporarily Stairs. Sorry for the convenience.
    Mitch Hedberg
95. We do not need to eat animals, wear animals, or use animals for entertainment purposes, and our only defense of these uses is our pleasure, amusement, and convenience.
    Gary L. Francione
96. While the spoken word can travel faster, you can't take it home in your hand. Only the written word can be absorbed wholly at the convenience of the reader.
    Kingman Brewster, Jr.
97. I kissed my first girl and smoked my first cigarette on the same day. I haven't had time for tobacco since.
    Arturo Toscanini
98. Mr. Speaker, less than 10 percent of our Nation's children walk or ride their bicycles to school, and too many schools continue to invite fast-food vendors into their cafeterias.
    Lois Capps
99. Alcohol gives you infinite patience for stupidity.
    Sammy Davis, Jr.
100. Alcohol may be man's worst enemy, but the bible says love your enemy.
     Frank Sinatra