OUGD 505 Module Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

The most valuable thing that I have developed throughout this module is the ability to generate, analyse and refine concepts. The majority of 'The Peoples Common' was developing the concept and researching what it could evolve into. Participating in the concept development workshops was enjoyable and helpful and now I think that i understand what a concept is and how it can define and direct a project. In the future I will continue to ensure that I have a solid concept that is versatile and has the potential to be drawn across a range of products.

What approaches to/ methods of design production have you developed and how have they informed your design development process?

With this module and the COP publication I have experimented with using my own typefaces rather than relying on existing ones. Developing a typeface that suits the project that I am working on helped to guide the deliverables and define the aesthetic style that ran throughout the project. 

What strengths can you identify in your work and how have/will you capitalise on these?

I am happy with the character that comes across in the Peoples Common I think that this was achieved by the custom typeface, simple illustrations and tone of voice. I will continue to push this personality in future work, where it is appropriate. I was also pleased with the mock up of the website, I think that it tied in well with the printed products, if I had more time on the project I would spend the time coding it to see how achievable it is as a concept.

What weaknesses can you identify in your work and how will you address these in the future?

This time I think that I could have made more printed products that would add to some good photographs of the brand as a whole. In the future I will spend the time to create a scene for photographing that communicates the feel and values of the establishment.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

Push the photography and final presentation of the work to show the work in the best light as possible. I'd like to experiment with some motion graphics in the future where it is relevant. Making the time to code any websites I design is something else I'd like to do in the future to improve coding skills. When doing branding projects it would help to have a bank of high quality images to mock up logo's etc. on I will try to collect some useful images over the summer that could come in handy next year. Continue to experiment with typefaces, in the future I will design an entire set of glyphs so that the typeface has the potential to be used over more products.

5= excellent

4=very good

3=good

2=average

1=poor

Attendance:    5

Punctuality:    5

Motivation:      4

Commitment:   4

Quantity of work produced:    3

Quality of work produced:     4

Contribution to the group:     4