We have decided that the main concept of our design is going to be based around the medical and chemical as the fragrances that we are packaging are supposed to be associated with Fear, Love, Sex and Pride all of which have strong connections to chemicals in the brain (adrenaline, serotonin etc).
To begin the research I will research Fear and Elegance / Pride and Sam is going to research Love and Sex to find out more about how the products should be packaged and branded.
As well as this, I am going to research packaging potential by looking at different nets and experimenting with new possibilites whilst Sam focusses on the visual identity of the range and what has already been done and what could be done.
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