5 things - Studio Workshop 4.12.12

5x Problems I have with the brief at the moment

1. How can the material be enjoyable and accessible to both school children and accomplished designers?
2. How do I know what the experience of the visitor will be?
3. How can this experience be represented aesthetically and typographically?
4. How can promotional materials attract tourists that aren't necessarily interested in typography?
5. Should the main typeface choice for branding be non-descript and appeal to all or be subjective and spark debate.

5 reasons these problems need addressing

1. The target market is broad and the material needs to be accessible to a wide range of people with varying knowledge and experience with type, this audience needs to be narrowed down so that the museum successfully appeals to some people rather than only half connecting with a lot of people.
2. The style of the museum will change the experience of the visitor.
3. The experience needs to be clearly communicated typographically, testing will show what will be the most effective solution to this.
4. Tourists may be put off if the museum looks to advanced and daunting.
5. Choice of typeface could increase or decrease the market

5 Interesting facts about the content

1. It wont be interesting to the majority of the public.
2. Typography is essential to everyday life and menial tasks and basic navigation will be impossible without it.
3. Typography subconsciously communicates the personality, values and qualities of whatever it is promoting or advertising.
4. The best typography is the stuff that you don't notice or think twice about.
5. Typography was and still is crafted by hand although I think that a lot of people may think that it is simply generated by computers.

5 facts about the audience

1. School children will want a hands - on and exciting experience
2. Designers will want an in-depth and broad range of information
3. Designers will be the main audience as school children will get more fun, knowledge and enjoyment from a science museum
4. Designers will appreciate a modernist, well crafted brand aesthetic that respects history rather than a controversial grunge typeface
5. The majority of the audience will be male
6. The main age range for the museum will be (17-30)

5 potential end products

1. Square, multi page booklet that references letterpress matrixes
2. 5 page website: exhibitions, location, about, admission, home
3. 4 sheet poster, scaled down with photoshop mock ups
4. Laser cut wooden logo for reception desk
5. Way finding signage with clear colour coding
6. Giant letterforms

5 ways of distribution

1. Local outdoor advertising
2. Type/Design blogs
3. Posted to design agencies
4. Twitter 
5. Leaflets in tourist shelves