Monday, 31 December 2012

Panopticism


Panopticism is a theory that originates from studying the behavioural activity and effects of confining the criminal and the insane in the 1600’s. The Great Confinement was instigated to create a purer and more productive society, this brought about the birth of the asylum where prisoners were rewarded for good behaviour and punished for bad behaviour. To perfect the efficiency of this method of rehabilitation the Panopticon was built in 1791, unlike previous prisons and dungeons which hide prisoners beneath the surface of society and treat them as a group the Panopticon put a spotlight on the patient and built in them a feeling of being constantly watched and monitored.

It achieved this by containing prisoners in a circular building in which the cells are built around the circumference and facing inwards towards a viewing tower. The guards in the central viewing tower have 360º of vision of all the prisoners whereas the prisoners view of the guards is obscured by blinds. This relationship of watching / being watched produces strong control over the prisoners, as they are constantly on show and being monitored their behaviour improves because misbehaving is counterproductive.

Foucalt calls this Panopticism, which he writes about in his book Discipline and Punish. He describes the architectural design of the Panopticon as, "They are like so many small cages, so many small theatres, in which each actor is alone, perfectly individualised and constantly visible."
This visibility removes the need of a physical presence in the central tower as this is processed internally by the prisoner, "The major effect of the Panopticon: to induce in the inmate a state of conscious and permanent visibility that assures the automatic functioning of power."

This one sided gaze relationship is present in a lot of modern day systems, most notably CCTV in shops and supermarkets. Here there is an obvious and constant reminder of being watched without ever seeing any evidence of somebody watching you. This is reinforced by Foucalts idea that:"Power should be visible and unidentifiable", which is exactly the relationship that CCTV has with the customer, this unidentifiable power could range from a fake camera to a security centre that is being monitored by the head of Police.
Foucalt writes about the subject, "He is seen but he does not see; he is the object of information, never a subject in communication."

This conscious feeling of being monitored and watched is so strong within the public that the recent addition of self checkouts in supermarket has become possible. Here the customers are trusted to scan and pay for their own items without supervision, this works by having the machines in an open area with no enclosure, usually in the busiest part of the supermarket where everyone is paying for goods, similar to the layout of the Panopticon, Foucalt explains this change in behaviour because “Visibility is a trap.”.

Overall, Foucalt’s method of referencing the Panopticon to explain social control is saying that power is not a thing that anyone can have or own: “it is a relation between individuals, where there is power, there is resistance."




Wednesday, 26 December 2012

3x more design competitions

This was a quick logo design for a website that sells eBooks, I decided to create a simple, and typically digital illustration of a book:





This was a logo for a website that gives information about the nightlife and current events of a city, I decided to turn this brief around quick in about 1 hour.



There was a brief to redesign a facebook cover picture for an Australian Music festival, the current image they have is this:



I decided to give it a much more youthful and energetic aesthetic and lose the dodgy, karaoke style that they've got at the moment:







Saturday, 22 December 2012

Logo Design Competition

This was a small brief I decided to do which was to create a logo for the company VOVOMO who specialise in manufacturing cases for iPhones and other smart phones.

A brief idea of what they want is this:


Which is around about something playful and modern:

I decided to use an abstract image of a hand as a starting point as they write:
"Because of humanity, technology is no longer cold and lifeless, but a medium for pleasant experience"

and

“I want my customers to have a wonderful experience with surprises and smiles as if they were opening a present.”

which are both statements about interaction and the users experience which I think is represented by a hand well.














I mocked up an image to give them an idea of how it would work in context on their phone cases:



Man Trip: More Products




Bacon Packaging








Information on back:




Coasters:

As my audience are likely to spend a lot of time in the pub coasters seem like a good product choice to raise interest in the campaign.






Online Quiz:





Quiz screenshots:

After doing a few existing quizzes I realised that they don't need to be very long to be fun, anything that goes over 7 questions becomes a bit of a chore to complete.
I have kept this quiz to only 5 questions:










Leaflet:





Tree trunk: Guerilla Marketing







Car air freshener:





Package including sticker, badge, air freshener, bacon, leaflet and a poster.



Wednesday, 19 December 2012

Man Trip: Forestry







Logo Development

For the logo and identity of this campaign I want it to look 'tongue in cheek manly' as it is about having fun with your mates rather than being super manly.









'Dolly' typeface suits the illustration well and also has a good balance between manly and jokey.








I need to use some illustration within the leaflet to show the activities and make the content more engaging and relatable.









Poster Development:

Following the progress crit the aesthetics I have decided to use is going to be mainly typographic, similar to the design I have posted on my design context blog.

I have sketched a few ideas hoping to neaten them up digitally.






When trying to mock up the idea it wasn't having the visual impact I wanted it to.




I used the typeface Heffer to see if it was more effective

















Colour Scheme & experimentation











Using a solid red works better to create a strong and recognisable aesthetic








Poster #2








I'm not sure wether to go with the hand drawn typeface or the stronger slab serif.

I think that the slab works much better from a distance whereas the hand drawn one looks amateurish. 




Poster #3

Poster detailing:









Texture Detail: