Custom type and poster inserts

To really push the post modern theme I have created a brush typeface using ink and a stick to use on headers inside the publication. After a few failed attempts of inconsistent typefaces I managed to create an entire upper and lower case typeface with essential punctuation glyphs.

For the posters that will accompany the publication I wanted to use a really simple illustrative style as this is relevant to the D.I.Y subject and the pessimistic tone of voice. The posters emphasise the ruthlessness and cheek of some clients.

This poster describes the fact that clients don't like paying for a service and expect designers to live on exposure alone.

This illustrates clients searching for the best deals and under paying for services.

This illustrates clients thinking they know best and sticking their beaks in. In this case Old Mr.Mcdonald is trying to take some creative control over the famous golden arches.

Example Poster:

The poster will be printed on cheap paper and folded up inside the publication 

Putting the font into Fontographer:

Complete font:

I also drew up a custom title to use for the cover and promotion of the publication which is a bit better than what I had before:

To illustrate the content of the publication I drew some relevant icons in the same style as the type and the posters:

The icons represent the themes of D.I.Y designs, clients using competition and speculative design, getting paid for design and avoiding any reference to original thought or ideas.

I want the publication to be wrapped in brown paper to mirror the themes of de-valuing your work and also reflect the pessimistic attitude of the publication

Repeating these icons fully over the wrap is visually effective and I think will work well with the inside layouts and aesthetic style of the book.

The title will be large on a belly band holding the whole publication together

Black on white

Or laser cut through

Example Spreads:

Original Spreads using generic brush font:

Using custom type:

I think that the pages look a lot more unique and dynamic using this new typeface rather than Ninja Naruto which is quite familiar and not really relevant to the content.

From here I will continue designing spreads and filling in the content. I may also create more posters that could be used for the promotion of the publication.

Potential out putters and endorsees of this publication would be any organisation that supports the rights of designers such as The Graphic Artists Guild, The Design Council and potentially awarding bodies such as D&AD and YCN but this is somewhat hypocritical as they are big criminals of speculative design, which the publication advises against, but at least they  would actually give you exposure worth having.

Concept Progress

Group Concept Workshop

http://issuu.com/shuttlefingers/docs/abacist_presentation

OUGD 503 End of Module Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

This module has brought with it a lot of new opportunity to try new things and work in different ways, it has fully introduced me to the world of design competitions and improved my collaborative skills. I think that is is my collaborative skills that I have applied and improved the most, dividing work, offering and taking feedback and reviewing and organising  the project together helped me and Sam to produce a cohesive and effective body of work.
Another skill that has been invaluable throughout this module has been physical testing of products which allowed me to develop them until they were as good as possible before settling on a final design.


2. What approaches to/methods of design production have you developed and how have they informed your design development process?

Throughout this module I have focussed on producing a wider range for briefs and experimenting with what products would be relevant to various projects rather than just designing for the standard products. Mind mapping and deciding what will add to a project has affected the path that project will take and how the final outcome will look.

3. What strengths can you identify in your work and how have/will you capitalise on these?

My design boards and layout skills have improved a lot throughout this project, I will continue to develop these skills to create professional and polished boards for future projects. I enjoyed creating unique deliverables for the Forestry Commission brief such as bacon packaging, car air fresheners and coasters, this is something that I will strive to develop upon in further projects to create unique and memorable work that stands out from the standard deliverables such as posters/ leaflets etc.



4. What weaknesses can you identify in your work and how will you address these in the future?

As I have said in previous evaluations I still think that the photography and presentation of final products could be improved, although I have gone to more effort this time photographing products in a relevant way and taking time to sort out lighting I think that I could push this further in the future to create photographs that really sell the work.



5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

I will put more time and art direction into the context, theme and staging of final product photography which will give me much more professional, engaging and effective photographs that showcase my work in a positive light.
I will put more time into researching the audience that I am designing for as this will inform my design decisions and will also strengthen the rationale of all choices that I make.
Something that I haven't fully explored yet is testing different stock for final products, I would like to get hold of a selection of various stocks that I would be able to use for printing and other processes, this will give me much higher quality and considered work rather than just making do with the first stock I can get/ what is cheapest.
I want to spend longer at the start of projects really developing the concept that will run throughout the project, honing it down to a concise sentence will allow me to keep focus through the project and refer back to it to make sure that what I am designing is relevant to the initial statement.
Finally, I want to focus on briefs (when possible) that suit my strengths, light hearted and interactive briefs that have room for a personal tone of voice and humour are what I think I am best at and this is something that I would like to develop and get better at. This will allow me to have a broader body of work of which I can show to illustrate how I differ from other designers.

6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality					x
Motivation					x
Commitment					x
Quantity of work produced				x
Quality of work produced				x
Contribution to the group				x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Design Boards for All Briefs

An interactive version of this document can be found on the disc included in the submission folder

Content & Design Boards for Publication

Big Message

The publication will communicate the ambition and optimism of Modernism in a pessimistic Post-Modern Fashion

Main Theme

It will look into D.I.Y design and question why clients should pay for designers when there are cheaper options available

Open publication - Free publishing

"Good Is...Small Talk" Start of Designs

The USP for the Bar that I am branding is that it hosts themed nights that are designed to bring people with a common interest together into a friendly and comfortable social environment.

I had to create a suitable name for the bar that subtly communicates the premise of the bar and also appeal to the audience that would be most likely to use the bar.

The audience that I am focussing on is mainly 3rd year University students that are trying to get a foot in the door for their careers and also build links within their respective industries. So the aesthetics of the bar should be friendly, yet professional, and original and welcoming.

After mind mapping various names I have settled on the name 'The Peoples Common' as the bar is somewhere that people with common interests can meet, it is also quite a mysterious and intriguing name that could be shortened to 'The Common' when used in conversation.

Working from design sheets I developed this typeface style that I think is very visual interesting and unlike other branding that is around at the moment

I developed this further for the entire logotype

In terms of imagery I was set on using a tin telephone as this illustrates what the bar is there for- it encourages communication

I like the look of this but having two people listening makes no sense..

Give him some glasses to differentiate him from the other man:

This is the finished base of all branding to come from this, this design will be used on coasters and signage

A potential smaller version of the logo could be this:

OUGD 503- Responsive report

Open publication - Free publishing